The folks behind the G.I. Joe: Retaliation marketing campaign are really emphasizing the COBRA recruiting angle. Like their first recruitment video, this new clip emphasizes themes of honor, courage and freedom while they convince you to enlist with the bad guys. There’s also a new COBRA Special Forces recruitment website where you can actually join the (virtual) cause using your Facebook login.
We’re less than three weeks from the movie’s March 28th release date, so here’s hoping G.I. Joe’s got a plan to defeat the enemy within and COBRA’s not actually going to keep control of the U.S. government once the movie’s over.