Cranking Up the Battlefield Hype Machine



Electronic Arts unveiled a 17-minute gameplay for Battlefield 4 at the Game Developers Conference on Tuesday and posted the video on YouTube. Less than 48 hours later, the clip has over 4.3 million views, proving that all the ailing videogame business really needs is a couple of technological breakthroughs and a hit game to fix its problems.

The “Fishing in Baku” sequence shows four U.S. soldiers fighting their way out of a tight spot in Azerbaijan and features some spectacular advances in realistic display tech,  suggesting that the additional processing power in the next-gen PlayStation and Xbox consoles will actually lead to some breakthrough titles later this year. Even though music fans might complain that all these advances are soundtracked by a song from thirty years ago and others might point out that the gameplay doesn’t seem much different from anything we’ve seen before, Battlefield 4 is certain to be the #1 title when it’s released sometime this fall.

Check out the full 17 minutes here:

Or, if you can’t fit than into your schedule, check out the launch trailer with a relatively new Rihanna song:

  • Yellow Devil

    Not to nitpick, but I was under the impression they were Marines, not Soldiers.

    • bugkill

      Normally, it is the Marines in BF games, but the trailer did not mention it and the guys were definitely special operations. More than likely they are Marines, but we have to wait and see.

  • bugkill

    The demo was on the PC, not on consoles.

  • stretchypants

    Is it going to have Squad VOIP like the good old days or is it just another run and shoot like Bad Company and BF3?