Marine veteran Chris Van Etten got himself an endorsement gig with Jockey for their new Show ’Em What’s Underneath advertising campaign. There’s a print advertising campaign, a TV commercial and Chris will be making appearances around the country leading up to July 4.
Chris lost his legs in an IED explosion while serving in Afghanistan in June 2012 and was up walking on prosthetics two months later. When you hear “prosthetic legs,” you don’t really think “underwear model,” but…..damn.
The campaign also feature firefighter Lisa Cusimano and adoptive father Michael Cottone. Look for the print ads in People, Glamour, Allure, Self, Shape, Men’s Health, GQ, Outside and ESPN. There’s no word yet about where and when Chris will be making appearances, but you can follow the campaign on Twitter @Jockey and see if they post the details.